Strategic Digital Marketing for Modern Brands

Growth Services

  • End-to-end e-commerce strategy across the full digital funnel, from Shopify optimization and merchandising, to product launches and conversion rate improvement.

  • Email and SMS strategies designed to increase engagement, repeat purchase, and customer lifetime value. Includes automated flows, segmentation, and ongoing optimization.

  • Build and scale subscription and membership programs using platforms like Recharge and Skio. Retention strategies and lifecycle campaigns designed to drive repeat purchases and long-term customer loyalty.

  • Performance reporting across analytics and marketing platforms, turning complex data into clear insights that support smarter decisions and sustainable growth.

Looking to grow your brand online? Let’s connect.

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Meet our Founder

Karly Finison

Karly Finison is a growth and e-commerce leader with a decade of experience helping brands scale through digital marketing, customer acquisition, and lifecycle strategy.

She began her career in agency environments, working with clients including Nike, the NFL, and Wasserman while earning her Master of Arts from the University of San Francisco. These early experiences built a strong foundation in performance marketing, brand strategy, and cross-channel digital campaigns.

Since 2018, Karly has focused on growing direct-to-consumer brands, leading digital strategy and e-commerce initiatives for companies including Seedlip (Diageo), Flying Embers, and Houseplant by Seth Rogen. Her work at Houseplant contributed to an award-winning digital platform and customer experience recognized by the W3 Awards.

Today, she brings that experience to Camino Real, partnering with brands as a strategic advisor across digital marketing, customer acquisition, and lifecycle growth.

Her work spans the full customer journey—from acquisition and conversion to retention and membership —helping brands build scalable systems that drive sustainable growth.

Karly believes the best growth strategies are both data-driven and adaptable, evolving alongside the fast-changing digital landscape and the needs of each business.

  • Trusted By Great Teams

    “Karly is as bright as she is fun to work with. When it comes to digital marketing she is a jack of all trades and master of many. From paid ads to organic, websites to CRM, her skillset spans the spectrum of all things digital.”

    - Brandon A.

  • Trusted By Great Teams

    “Karly is extremely skilled at everything E-Commerce and Digital. Her commitment to cementing brand best practices while still considering industry standards is unparalleled. Karly is a problem solver and her keen creative eye gives her an edge.”

    -Kristen G.

  • Trusted By Great Teams

    “Karly developed key strategies to lead e-commerce growth at the very height of our direct-to-consumer business.”

    - Stephanie S.

  • Trusted By Great Teams

    “Karly is an extremely passionate and creative marketer. Her talent is equally matched by her positive attitude.”

    - Jake A.

The meaning behind Camino Real

Camino Real Digital is named after the historic road in Los Angeles, where Karly’s career in digital marketing began.